In 2011, Beyoncé released a female empowerment anthem titled “Run the World”, which we all love and know about. Ever since the song came out, we guess everyone couldn’t help but shouting “Girls!” whenever there was a “Who run the world?” question. Speaking about girls run the world, we want to talk a little about our main inspiration for the past 10 years.

Text by Lulu Nisrina. Photographs by Jacky Suharto and Ila Schaffer.

In designing clothes and living life in general, we always highlight that our main inspiration comes from women. Indonesian women to be exact. We see women as strong individuals who have been fighting a long fight against society’s expectation that wants us to look a certain way in order to fit in to their idea of beauty. But we all know that we shouldn’t conform to one standard of beauty, because everyone is beautiful in their own way! Imagine if everyone was the same. The world would be boring, wouldn’t it?

Speaking of women, for the past 10 years, we have worked with countless women, that without their help and continued support, we wouldn’t be where we are today. As for the four years 247 COTTONINK Magazine has been here, we also have covered stories from many Indonesian women who are stepping into power in various fields. That’s also the main reason we decided to collaborate with four Indonesian’s favorite female figures, Isyana Sarasvati and Vanesha Prescilla for COTTONINK, along with Dian Sastrowardoyo and Raisa Andriana for COTTONINK Studio. Each of them holds a special place in our hearts and we believe in yours, too.

Bright, bold and dare to be different, it’s a good thing to see that women are better off today and that young women now can do whatever they want, whoever they want to be and are empowered to make a change. We see Isyana Sarasvati and Vanesha Prescilla as two young women who radiate those traits. One is a singer-songwriter who mastered a number of instruments and has a large fanbase in the pop music scene, while the other one is a newcomer in the film industry who is as talented and has received lots of praise since her breakthrough as Milea in Dilan 1990.

For the other two ladies, you know that most of us here at COTTONINK HQ grew up watching Ada Apa Dengan Cinta? and obviously, fangirling over the actress herself, Dian Sastrowardoyo. We watched her blossom into adulthood until she is now a mother of two who has her own business, still plays amazing roles and motivates us to exercise and live a healthier life.

Aside from being one of Indonesia’s favorite singer, Raisa Andriana, on the other hand, has a special place in our hearts as she has been one of our favorite parts in our journey. It’s the third time we collaborate with the songstress, and with every collaboration, we have seen her grown in terms of idea, fashion sense and personality. She once was a 25-year-old girl who had just released a single for her second album, “Jatuh Hati”, when we first collaborated in 2015. And now she has grown into a lady who is also on her journey to motherhood.

Despite the differences that exist between the four women, there is one thing that all of the four women agree on. They believe that Indonesian women should be happy in their own skin and embrace their true self. If you are currently looking for some inspirational words, look no further than from these four ladies on how Indonesian women should be!

Isyana Sarasvati
“We should be proud of who we are and know that being girls won’t stop us from doing the things we’ve always wanted.”

Dian Sastrowardoyo
“Indonesian women should be proud of our identity and never be ashamed to be our true self. Whether you are a student, mother, creative worker, we have to always pursue to be the best version of ourselves. Also, know that every single one of us is beautiful, despite all the differences we have.”

Vanesha Prescilla
“We should never be ashamed if someone tells us that we do things “like a girl”. In that case, we should actually show people that we walk like a girl, fight like a girl or kick like a girl. Like, so what? We’re girls and there’s nothing wrong with it!”

Raisa Andriana
“We, Indonesian women, should remember that beauty is not about anyone’s skin color, hair or body type. It’s about knowing who we are and embracing our uniqueness. We should always be comfortable with who we are.”

Read more articles at 247 COTTONINK Magazine.

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