At 8 A.M on April 10th, there are people queuing in front of the unopened doors of Senayan City, Kota Kasablanka, Pondok Indah Mall and Plaza Senayan. Some people even started to show up as early as 5 A.M! And it’s all because of the COTTONINK x Ria Miranda collection. Turns out, that day a very limited amount of people had the chance to pre-order pieces from the collection before anyone else.
With only 50 slots available per-day in each store and the restriction of only buying two pieces at maximum per-person, hence customers showed up early to secure the chances of getting their favorite pieces. It’s obvious that the enthusiasm is real, because after three batches of pre-orders were held at four COTTONINK stores on April 1o, 17 and 24, hundreds of people already ordered thousands of pieces from the special Hari Raya collection.
It’s not surprising to see how warm the reception was early on for the collaboration collection, seeing that COTTONINK is teaming up with a renowned modest-wear designer, Ria Miranda, whom has a very loyal following.
The collection is set to launch on April 29th online and store-wide.